Who we are

10C was created to represent the fight, the discipline and the everyday challenges we all face. It stands as a symbol you can wear with purpose. Whether you call it 10C, TC, or 10Count, the message stays the same.

You are not alone in the fight.

The 10C Range

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Know your hat

Every 10C cap is built for a bespoke fit, featuring our signature small peak and meticulous attention to detail. From crown to peak, each style is designed with purpose, so you can find the perfect cap that matches your look and lifestyle.

Pitcher Cap

A modern, structured baseball, style cap with a high crown, often worn slightly forward or backward for a bold, athletic look. Designed for a snug fit with a firm front panel that holds its shape, this is why the pitcher cap is popular in streetwear and sports culture.

Trucker Cap

A casual, strong cap featuring a taller front panel and an optional mesh back for maximum ventilation. Known for its slightly taller crown and curved peak, it’s perfect for outdoor wear and warm weather. The adjustable double snapback closure makes it easy to fit most head sizes, and the mesh gives it that iconic retro feel.

Dad Cap

A relaxed, unstructured baseball cap with a low crown and gently curved peak. Made from soft cotton-blend fabrics, it’s comfortable, versatile and easy to wear with any outfit. The pre-worn, slightly lived-in look gives the dad cap its effortless, everyday effect.’

In association with

  • Boxygen is dedicated to supporting boxers and athletes on their journey before, during, and after their careers. They help athletes leave their day jobs behind so they can focus fully on their sport and build a sustainable future in and beyond the ring. At Boxyegn, they believe no one should have to choose between making a living and chasing greatness.

  • UNLTD. is a high-performance fitness hub with top tier facilities, expert coaching, and a strong community. UNLTD. creates a safe space focused on growth, discipline, and development.