About us

10COUNT is more than just a brand. It's built on discipline, driven by style, and inspired by the fight to withstand life.

Our brand is built on the attitude that boxing teaches: discipline, resilience, and the belief that its not about the knockdown, but how you get back up. While not everyone steps into the ring, we all face the fight of life. Boxing just happens to be where we learned how to face ours.

This brand is inspired by that same boxing ethos. It represents focus, confidence, and the drive to never be counted out, whether you're pushing through a tough day or just life in general. You don't have to be a fighter to wear one, but you'll feel the mentality behind it.

10COUNT is more than a fashion statement. We are a symbol of strength and self-expression. We all have days where we'd rather stay hidden, when the world feels a little too heavy. On those days, something as simple as putting on a cap can help you feel ready and more grounded.

It's not just about style. Each caps carries its own story, but more importantly, it's here to help you write yours.